Why does the Web make us rush?

July 1, 2008

I had an interesting question from one of my workshop participants recently that I was still pondering on the bus home. She was an older woman who brought some great insights to the youngish group. She asked: ‘Why do I always feel so hurried when I’m on the Web, even when I have lots of time up my sleeve to look and browse?’ GOOD QUESTION!

I think it has something to do with the enormity of the information at hand. Our unconscious goes into panic mode as we try and trail our way through the X billion pages looking for exactly what we want (which is why the ‘write for scanning’ approach is such a critical element to apply to your web writing).

How do you feel when you browse the Web. What does your unconscious say?

I’d love to know. 


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