Is your team in the dark?

July 2, 2008

In the almost 12 years that I’ve been writing for the Web a lot has changed (and a lot hasn’t!). One of the things I really enjoy these days is getting to work with professional content strategists and online communications gurus who really know their stuff and can provide a really tight brief. Don’t get me wrong, I still enjoy helping teams who are a little in the dark and I often get to work quite closely with marketing teams who don’t have a heap of online experience, but are very keen to get it right.

Now, at the risk of this blog entry turning into an advertorial I think it would be inopportune not to mention the fact that I run in-house web writing training courses for companies (often using their own CMS) who have staff writing for the web – but who aren’t really writers. I think a lot of them are quite relieved when they get to spend a day really nailing their online copy and getting their heads around what it all means. We also usually have quite a few giggles as we deconstruct this whole ‘online experience’ thing. (Trust me, it can be very funny!)

If you’d like to know more about running a training course I’d love to hear from you. I love sharing what I know and I think I must quite enjoy the sound of my own voice or something.





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