Why NGOs need to embrace Web 2

October 21, 2008

I spent last Monday with the very interesting team from The Benevolent Society working on their website and discussing their projects within an online context and came away feeling very inspired a) by what they are doing (their innovative programs truly push the social change button) and b) by the realisation that Web 2 opportunities are truly on the side of non-government (NGO) and not-for-profit organisations who often have trouble getting noticed in a world where big budgets generate the most noise.

3 ways NGOs can benefit from the Web 2 evolution

  • Social networking is usually inexpensive (mostly free) which is perfect for organisations on tiny budgets.
  • Being seen as an adapter of the latest technologies makes organisations look relevant and ahead of the curve.
  • NGOs often already have very loyal communities in the offline world (volunteers, supporters etc) so connecting with them online is an extension of this relationship and a way of attracting more people.

Getup! is a great example of what can be achieved by generating a huge ground-swell online. And while the US election campaigns are certainly not being done on small budgets, they’re another good example too. If you haven’t already heard, Barak Obama’s website is being touted as a great example of a Web 2 site. Notice that his homepage is a blog. My, times have changed!


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