Blogging grows by 68%

February 23, 2009

In my efforts to convince my clients that having a professional blog is a good thing, I’ve been trying to find some compelling stats that indicate the state of play out there. At last I’ve found them!

Here are some worldwide and US figures to chew on (if you have any Australian ones I’d love to see them!).

  • Blogging grew 68% in 2008
  • 346 million people worldwide read blogs
  • 77% of active web users read blogs
  • 184 million people say they’ve started a blog

The average blogger in the US:

  • 51% male (which means there are a lot of female bloggers too – yay)
  • Aged 35+ (58%)
  • Aged 18-34 (42%)
  • College educated, 74%







Make it real

February 17, 2009

I’m sitting here reading over my notes from the Fairfax X-Media Lab conference I attended last week which was for the most part, really interesting. Highlights included speakers Meg Pickard (Head of Communities & User Experience, The Guardian) and Ben Self (Program Director Blue State Digital, Washington) who was the mastermind behind Obama’s online campaign.

One of the things that really struck me was that the most successful social networking stories were the ones that managed to capture a rapport that was created online and bring it into the real world to create actual events and in the case of Obama, change history.

A couple of gems:

* Understand why people want to be involved with your website.
* Be a good parent: reward them and create user value.
* Accept the fact there will always be dissent (we’re humans after all)
* Don’t make it complicated.
* Provide communal nourishment. Give something back.

Have you ever organised or attended an event that was born in cyberspace? I’d love to know.

My next public web writing workshop is coming up and we’d love it if you could join us. It will be held at Editor Group in Sydney’s CBD. Full details here.

Things to get excited about include:

  • Your chance to work on your own online project with the advice of an expert (that’s me)
  • The chance to understand and feel inspired by Web 2 and all its gorgeous offerings.
  • An opportunity to learn how to take web writing shortcuts that will ultimately save you time and heartache.
  • The really nice lunch that Editor Group always serves.
  • Full course outline here.

When: Friday February 20, 2009. 9am-5pm

Where: Editor Group, Level 5, 249 Pitt Street, Sydney

Cost: $550 per person.

Book online now.