Facing the truth

March 6, 2009

If you’ve been to one of my workshops you may have heard me harping on about websites that have meaningless About Us pages. You know, the kind that you read and walk away having learned nothing about the people who work at that organisation. Sometimes not even a single name is mentioned. What are they hiding?

One thing I always remind people to do is to have a really nice photo of their key team on show to the world. Why? Because we like to see what people look like and it helps our users make a connection. Especially if they are sussing us out and thinking of picking up the phone and calling, ordering etc. Humans like looking at humans (especially  baby-faced CEOs apparently-  large eyes, small nose, high forehead, and small chin – according to  the Journal of Consumer Research).

Anyway, I took my own photo down a while ago because it was looking very outdated. Then, things got busy, a passion project got let loose, life got in the way, and despite being married to a photographer (!) my own professsional shot was never taken. Until now.

So, here it is. Up close and personal. Nothing to hide (that I can remember anyway).



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