If you’ve been pondering whether to invite me along to run a web writing workshop at your workplace this year, I’m currently taking bookings for September and October 2009 in Sydney. Now, forgive  me but  I’m going to use that great steak-knives line: HURRY, DON’T DELAY.

Why the rush?

I’m having a baby in November.

Oh right… so how can I get more info about a web writing workshop?

Email Libby at or give me a call on 02 9300 8866.

Would love to hear from you


Nothing is original

July 6, 2009

Quote by Jim Jarmusch

Quote by Jim Jarmusch

Cool! Thanks for this Adam Jones of Spirit Level Designs. Kind of makes me feel original afterall.

I finally got the party started on my new much-needed website. And while this is something I do for a living, the task has been no easier!

I’m working with the lovely and very talented small team at WEBO in particular their senior designer Vivi Fei who I’ve known for many years.

I love Vivi’s design style – she is truly a creative gem and best of all she is putting up with my rather whimsical abstract brief to create a 40s inspired, super modern, low-tech website. Sounds strange, hey. Will share more with you as the story unfolds.

But in a nutshell, here are some pointers for preparing the concept for your site:

Be clear about exactly what you want the site to do. Focus on the core specifics. For example: Get more companies to book in-house web writing workshops.

Start a visual scrapbook of images, websites, video clips that inspire you. These are very helpful to show your designer. You could even start a little wordpress blog to make it easy.

Think about colours and how they affect users psychologically. For example: black means power and authority; purple signifies wealth and luxury; green is calming and refreshing (my current choice).

Mock up some homepage copy. You will probably end up changing it once the rest of the site is done but I find it more powerful to see your real words (as opposed to good old lorem ipsum) paired to the new design so you can see how the marriage looks.

Here’s a little peep at my scrapbook. Stay tuned!

Visual inspiration for my new site