I had the pleasure last week of travelling to Northern NSW to work with the very interesting team at Clarence Valley Council on their web copy. These guys do great work in the community across a range of fields from the arts to social services.

One of the interesting things I learned on the day is that the computer at the local community centre has experienced a surge in popularity – from people who wouldn’t normally go near it.

Why? Good old social media.

It seems that people with lower literacy skills are also engaging with the new web, in their own way, which I think is really fascinating.

As someone who’s not naturally attracted to social media but definitely interested in it enough to participate (I think this is a Gen X thing) I’m always looking for clues as to why some people take to it like ducks to water, while others run a mile.

Age of course has a lot to do with it. But so does personality, communication style and probably 100 other things I’m yet to work out.

Any clues? I’d love to hear them.

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